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Everything in the previous pages leads here. This is the operator’s checklist — the specific, controllable levers that increase how much demand reaches your slots, how much each impression is worth, and how fast you get paid. They’re ordered by impact.
The core loop. More eligible demand → higher auction competition → higher effective CPM. Cleaner traffic → higher reputation → your inventory valued higher when advertisers plan campaigns → a better payout tier. Optimizing AdXensor is optimizing both halves of that loop.

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Lever 1 — Deepen the demand pool

The auction can only pick from campaigns that clear the eligibility funnel. Widen that funnel and more — and more valuable — ads compete for every slot.

Support multiple ad sizes per site

Ad size is a hard filter — a campaign with no creative for your slot’s size can’t compete. Sites with fewer than 2 supported sizes are flagged in your dashboard. Add more sizes to unlock more demand.

Prefer standard IAB sizes

Use 300x250, 336x280, 728x90, 320x50, and 300x600. These attract the most advertiser demand and are the only sizes the always-fill house banner backs — so even unsold slots earn instead of going blank.

Declare your page language correctly

Campaigns with no language targeting match everyone, but language-targeted campaigns only match when your page’s lang tag matches the visitor. Make sure each page declares the correct language so you stay eligible for language-targeted demand on top of the agnostic pool.

Run more than one healthy site

A single active site is flagged for growth. More verified, healthy sites widen matchable inventory and raise the account-level signals that set your payout tier.

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Lever 2 — Protect traffic quality

Invalid traffic is the most expensive problem you can have: it’s never paid, it lowers reputation (up to −40 points), and it gates your payout tier.

Keep invalid rate low

Target ≤ 2% (“Clean”). Standard tier needs your worst site ≤ 20%; Trusted needs ≤ 10%. Audit any site drifting toward “Watch” (> 10%).

Keep CTR in the healthy band

Aim for 0.5%–6%. Below 0.5% looks dead; above 6% looks like invalid clicks. Both drop you out of the healthy scoring tier.

Never incentivize clicks

No “click here,” no accidental-tap layouts, no click bots. Inflated CTR doesn’t just fail to pay — it actively lowers your reputation.

Place ads for real visibility

Above-the-fold, in-content placements earn genuine impressions and views. High viewability correlates with the healthy CTR and volume that lift reputation.
Your payout tier uses the worst invalid rate across all your sites. Don’t let one neglected property drag down a whole account of clean ones — either clean it up or remove it.

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Lever 3 — Climb the reputation ladder

Reputation scales the audience reach and CPM an advertiser sees for your inventory when planning a campaign (a factor of score ÷ 100), and determines your payout tier. Here’s the exact path up:
Volume and quality compound. A site with 50,000 clean impressions and a healthy CTR scores in the 80s; the same traffic with a 25% invalid rate loses ~10 points and can fall a whole label. Growth without hygiene leaves money on the table.

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Lever 4 — Reach the Trusted tier

Trusted is the best financial upgrade you can earn — a 15-day hold (vs 30), a payout minimum cut to 40%, and priority in the payout queue.
At least one site that has served a real impression.
Across your sites. Driven by volume + healthy CTR − invalid penalty (see Lever 3).
Every site must stay clean, not just the average.
Complete your first payout, or push average reputation to excellent — either unlocks Trusted.

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Lever 5 — Keep the integration honest

The best inventory earns nothing if the impression never registers. These are the silent revenue leaks:

Confirm the impression beacon fires

Impressions are only counted (and paid) on a fired, deduplicated beacon. A mis-integrated tag that renders but never beacons loses both the counted impression and the CPM revenue. Verify in your browser’s network tab that the impression request fires when the ad becomes visible — see Events & Tracking.

Use the correct Site ID and slot config

A wrong or missing Site ID can’t be attributed to your account. Double-check against My Sites → Integration in the dashboard.

Don't block the SDK

Ensure your CSP, ad-blocker test pages, or consent gates don’t stop the SDK from loading or beaconing to core.adxensor.com. The Troubleshooting guide lists the exact CSP directives to allow.

Let house fill do its job

Don’t hide or collapse slots that receive a house ad — house fills still earn you 50% of the house CPM. A collapsed slot earns zero.

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The one-page checklist

Demand — support ≥ 2 standard IAB sizes per site · run multiple healthy sites Quality — invalid rate ≤ 2% · CTR within 0.5%–6% · never incentivize clicks Reputation — verify every site · grow real volume past 1k → 10k → 50k / 30 days Tier — avg reputation ≥ 65, all sites ≤ 10% invalid, and complete one payout or reach avg reputation ≥ 80 → Trusted Integration — confirm the impression beacon fires · correct Site ID · don’t block the SDK · don’t collapse house-filled slots

Revisit: Ad Receiving Strategy

The eligibility funnel and revenue auction behind Lever 1.

Revisit: Traffic Quality & Scoring

The IVT shield and reputation math behind Levers 2 & 3.