This is the reference you keep open in a second tab. Part A defines every term you’ll meet across the How AdXensor Works pages in plain language. Part B is the cheat-sheet — every number, band, and formula the platform actually runs, consolidated so you can scan them in one place instead of hunting across pages.

One source of truth. Every value below is the value the live system uses. Where a page like Traffic Quality & Scoring or Earnings & Payouts explains the why, this page is the what — the exact thresholds, side by side.

Part A — Glossary

Serving & the auction

Terms that decide which ad fills your slot. Deep dive: Ad Receiving Strategy.

Term	What it means
Eligibility funnel	The ordered set of gates a campaign must clear to compete for your slot: country → device → ad size → language → creative-exists → budget remaining → flight window → frequency cap. Country, device, and size are hard AND-filters; the rest are per-campaign checks.
Weighted-random auction	How the winner is picked among eligible campaigns. Not highest-bid-wins and not pure random — each campaign gets a weight, and the winner is drawn with probability proportional to its weight. Favors valuable demand while pacing budget and preventing one advertiser from monopolizing your inventory.
Flight window	A campaign’s live dates (`start ≤ now ≤ end`). Outside this window it can’t serve. Enforced at serve time as defense-in-depth so a stale campaign can never leak an impression before its start or after its end.
Frequency cap	The limit on how many times a single visitor sees the same campaign inside a rolling window. Once a visitor hits it, that campaign is filtered out of their auctions only. Counted on real rendered impressions — never on bots, never on house ads. Configurable per platform; disabled when set to `0`.
Fill / fill rate	Whether an ad request returns an ad, and the share of requests that do. AdXensor targets ~100% fill via the fallback chain, so a fill problem is almost always an eligibility problem, not a demand problem.
House ad	The cross-promo ad served when no paid campaign qualifies, so your slot still earns. It credits a flat 50% of the house CPM.
Always-fill	The last-resort built-in AdXensor banner (an inline SVG, no external assets) that fills a standard-size slot when no paid campaign and no admin house creative is available — so the slot is never blank. Standard sizes only: `300x250`, `336x280`, `728x90`, `320x50`, `300x600`.

Money & metrics

The signals and rates that turn a served ad into revenue. Deep dive: Earnings & Payouts.

Term	What it means
Impression	The ad was rendered and its beacon fired. This is the billable event advertisers pay for on CPM campaigns — counted exactly once per rendered ad, even if multiple beacons fire.
View	A viewability signal — the ad met the IAB standard (≥ 50% on screen for ≥ 1 second), measured client-side by the SDK. Not billable; a placement-quality signal only.
CPM	Cost per mille — the price for 1,000 impressions. The default billing model for every campaign goal except traffic. The advertiser is charged `CPM bid ÷ 1,000` per valid impression.
CPC	Cost per click — the price for one click. Used only for traffic-goal campaigns. The advertiser is charged the full `CPC bid` per valid click.
eCPM	Effective CPM — the blended revenue a slot earns per 1,000 impressions, regardless of underlying model. Internally it’s the auction’s value signal: `CPM ÷ 1,000` per impression for CPM demand, or `CPC bid × assumed CTR` for CPC demand. Higher eCPM = more valuable inventory.
Revenue share	Your cut of a paid campaign’s gross spend. Platform default 60% to the publisher (per-account configurable, 0–100%). House-filled slots instead credit a flat 50% of the house CPM, with the share already baked in.

Quality & reputation

How AdXensor separates real humans from fraud, and grades your inventory. Deep dive: Traffic Quality & Scoring.

Term	What it means
IVT / invalid traffic	Invalid traffic — events flagged by the fraud shield as bots or automated. Detected by three layered signals: known bot user-agents, a known-bot / data-center IP blocklist, and velocity flood protection. Invalid traffic is recorded for your reports but never counted, never charged, never paid.
Invalid rate	The share of your impressions the shield filtered as invalid, over 30 days: `invalid ÷ (valid + invalid)`. Drives the reputation penalty and gates your payout tier (which uses your worst site’s rate).
Reputation score	A 0–100 grade recomputed daily per site from the last 30 days: volume band + a healthy-CTR bonus, minus the invalid-traffic penalty. Higher reputation raises how much your inventory is valued when advertisers plan campaigns, and lifts your payout tier.
Verified site	A site that has served at least one valid impression in the last 30 days (`isVerified = true`). Unserved sites sit at reputation `0`, unverified. At least one verified site is required for the Standard and Trusted payout tiers.

Wallet & payouts

Where your money lives and how it moves. Deep dive: Earnings & Payouts.

Term	What it means
Pending balance	Freshly credited earnings. Yours, but not yet withdrawable — serving out the hold period for your tier.
Available balance	Funds past their hold. This is the balance you can request a payout against, subject to the minimum.
Locked balance	The amount moved out of available when you request a payout, so it can’t be double-spent while an admin reviews. Returned to available if the payout is rejected or fails; drained when it’s paid.
Hold period	The delay before pending becomes available. Set by your payout tier: 30 days (New / Standard) or 15 days (Trusted).
Payout tier	Your account-wide standing — `new`, `standard`, or `trusted` — computed daily from your sites’ reputation and invalid rates. Controls your hold period, minimum payout, and admin-queue priority.

Part B — Key Metrics cheat-sheet

Every threshold the platform actually runs, grouped by system. Selection-only heuristics are marked — they influence which ad wins, never what you’re paid.

Auction & serving

Auction weight. Each eligible campaign’s win probability is proportional to:

weight = max(0, budgetRemaining) × expectedValuePerImpression

expectedValuePerImpression =
    goal is "traffic"  →  CPC bid × assumed CTR
    otherwise          →  CPM bid ÷ 1,000

(floored to a tiny positive so a campaign with missing bid data still competes)

Lever	Value	Notes
Assumed CTR (CPC → eCPM)	1% (0.01)	Selection weighting only — never billing. Converts a CPC bid to a comparable per-impression value in the auction.
CPM charge (advertiser)	`CPM bid ÷ 1,000` per valid impression	Charged once per rendered impression, at beacon time.
CPC charge (advertiser)	`CPC bid` per valid click	Traffic-goal campaigns only.
Invalid-URL re-draw	Drop winner, re-draw	If a drawn winner’s destination isn’t a valid `http`/`https` URL it’s dropped and the auction re-draws — paid demand is never skipped to house over one bad link.
Fallback (always-fill) sizes	`300x250` · `336x280` · `728x90` · `320x50` · `300x600`	Standard IAB sizes that get a built-in banner. Any other size with no house creative returns empty.

CPM and CPC are charged at impression / click time, not serve time — there’s no serve-time budget decrement. The auction weight uses remaining budget purely for pacing, so a campaign naturally yields as it spends down.

Revenue & earnings

Model	You’re paid per	Gross formula
Traffic (CPC)	Click	`clicks × CPC bid`
Everything else (CPM)	1,000 impressions	`(impressions ÷ 1,000) × CPM bid`

Rate	Value	Notes
Publisher revenue share	60% (default)	Per-account configurable, 0–100%. Applied by client-api to paid-campaign gross.
House ad share	50% of house CPM	Publisher net computed as `round((impressions ÷ 1,000) × house CPM × 0.5)`; credited directly (share already baked in).
Credit cadence	Nightly	Valid, non-bot events aggregated per site + campaign each night.
Earnings lookback	3 calendar days	Every run re-scans the last 3 days. A missed/failed day self-heals; an already-credited day is a silent no-op (never double-paid).
Settlement currency	XOF	Paid earnings settle in XOF; mixed-currency wallets can’t be paid out in one request.

Worked example. A 500 XOF CPM campaign serves 20,000 valid impressions on your site in a day → gross = (20,000 ÷ 1,000) × 500 = 10,000 XOF → your 60% share = 6,000 XOF credited.

Reputation ladder

Base score by 30-day valid impression volume, with a bonus for keeping CTR in the healthy band.

30-day valid impressions	Healthy CTR (0.5%–6%)	Unhealthy CTR
0	0 (unverified)	0 (unverified)
1 – 999	10 – 39	10 – 39
1,000 – 9,999	55	42
10,000 – 49,999	70	58
50,000+	82, or 90 if avg CPM ≥ 300 XOF	65

The 1 – 999 band scales linearly with volume: 10 + round((impressions ÷ 1,000) × 29). Healthy CTR is 0.5% ≤ CTR ≤ 6% (clicks ÷ impressions). The top 90 score also requires a 30-day average CPM of ≥ 300 XOF.

Invalid-traffic (IVT) penalty

Applied after the base score, then clamped to ≥ 0.

final score = max(0, round(baseScore − invalidRate × 40))

Invalid rate	Penalty
10%	−4
25%	−10
50%	−20
100%	−40 (maximum)

Invalid rate = invalid impressions ÷ (valid + invalid impressions), measured over 30 days. A clean site (< 2% invalid) is barely touched; a dirty site can shed nearly half its score.

Dashboard labels

How raw numbers read in your dashboard.

Reputation label
Traffic-quality label

Score	Label
≥ 80	Excellent
65 – 79	Good
45 – 64	Average
< 45	Low

Invalid rate	Label
≤ 2%	Clean
≤ 10%	Good
≤ 25%	Watch
> 25%	High

Payout tiers

Computed daily from your sites’ reputation. Gating uses your worst site’s invalid rate and requires at least one verified site.

Tier	Hold	Minimum payout	Qualification
New	30 days	Full platform minimum (×1.0)	Default for every new account
Standard	30 days	Full platform minimum (×1.0)	≥ 1 verified site · avg reputation ≥ 45 · worst invalid rate ≤ 20%
Trusted	15 days	40% of platform minimum (×0.4)	≥ 1 verified site · avg reputation ≥ 65 · worst invalid rate ≤ 10% · (≥ 1 completed payout or avg reputation ≥ 80)

Minimum payout = round(platform minimum × tier factor), where the factor is 1.0 (New / Standard) or 0.4 (Trusted). Trusted also fast-tracks your requests to the top of the admin queue.

Because tiers key on the worst invalid rate across all your sites, one neglected, dirty property can hold your entire account at a lower tier — keep every site clean.

Fraud shield, guards & windows

The IVT shield’s signals and the key time-windows the platform runs.

Setting	Value	What it governs
Bot signals	`ua_bot` · `cidr_bot` · `velocity`	Bot user-agent, known-bot / data-center IP, and flood detection — layered, precise-first.
Shield modes	`off` · `log` · `block`	In `log` and `block`, flagged traffic is never counted or paid; `block` additionally serves no ad / no redirect.
Velocity flood-guard	Rolling per-IP + user-agent window	Catches abnormal request bursts from a single source; tuned so ordinary multi-slot page views never trip it.
Reputation / audience window	30 days	Rolling window for reputation scoring and audience stats.
Stats aggregation	Every hour	Valid vs. invalid impressions/clicks rolled up per site, country, device.

TTLs & dedup windows

Key / event	TTL	Purpose
Serve-token metadata (`event:<id>`)	2 hours (7,200 s)	Links an impression/click beacon back to its campaign + destination.
Click / impression dedup	2 hours (7,200 s)	One-shot guard so a rendered ad counts and charges once across every beacon path.
Attribution key (`attr:<id>`)	30 days	Long-lived so a late conversion still resolves to the right campaign.
Conversion dedup (with click / order id)	30 days	Two real conversions behind one NAT both count; exact replays don’t.
Conversion dedup (no id)	1 day (86,400 s)	Coarse per-campaign + IP flood guard fallback.
House config / creative cache	60 s	In-memory cache of house CPM + creatives.
Stale draft purge	7 days	Unsubmitted draft sites are cleaned up.

Advertiser-reported conversion revenue is analytics-only — it never affects budget, billing, or your earnings — and is clamped to a 1e9 XOF ceiling so a forged value can’t distort reporting.

Wallet lifecycle at a glance

Keep reading

How AdXensor Works

The full lifecycle of one impression, request to wallet.

Ad Receiving Strategy

The eligibility funnel and the weighted-random auction in depth.

Traffic Quality & Scoring

The IVT shield and the 0–100 reputation score.

Earnings & Payouts

Revenue formulas, the 60% share, and the wallet lifecycle.

Optimization Playbook

Turn every number above into a concrete checklist to earn more.

Getting Started

How AdXensor Works

Integration Guides

Reference

Support

Glossary & Key Metrics

Part A — Glossary

Serving & the auction

Money & metrics

Quality & reputation

Wallet & payouts

Part B — Key Metrics cheat-sheet

Auction & serving

Revenue & earnings

Reputation ladder

Invalid-traffic (IVT) penalty

Dashboard labels

Payout tiers

Fraud shield, guards & windows

TTLs & dedup windows

Wallet lifecycle at a glance

Keep reading

How AdXensor Works

Ad Receiving Strategy

Traffic Quality & Scoring

Earnings & Payouts

Optimization Playbook

​Part A — Glossary

​Serving & the auction

​Money & metrics

​Quality & reputation

​Wallet & payouts

​Part B — Key Metrics cheat-sheet

​Auction & serving

​Revenue & earnings

​Reputation ladder

​Invalid-traffic (IVT) penalty

​Dashboard labels

​Payout tiers

​Fraud shield, guards & windows

​TTLs & dedup windows

​Wallet lifecycle at a glance

​Keep reading

How AdXensor Works

Ad Receiving Strategy

Traffic Quality & Scoring

Earnings & Payouts

Optimization Playbook

Part A — Glossary

Serving & the auction

Money & metrics

Quality & reputation

Wallet & payouts

Part B — Key Metrics cheat-sheet

Auction & serving

Revenue & earnings

Reputation ladder

Invalid-traffic (IVT) penalty

Dashboard labels

Payout tiers

Fraud shield, guards & windows

TTLs & dedup windows

Wallet lifecycle at a glance

Keep reading